AGRICULTURAL SCIENCE
THE GRAPE INDUSTRY
INTRODUCTION 1 THE ECONOMIC APPROACH TO THE STUDY OF WINE 2 THE WINE PRODUCT 3 WINE SENSORY CHARACTERISTICS 4 GRAPE GROWING 5 GRAPE MARKETS AND SUPPLY CYCLES 6 WINE PRODUCTION 7 BULK WINE, PRIVATE-LABEL WINE, AND WINE ALCOHOL 8 WINE DISTRIBUTION AND GOVERNMENT REGULATION 9 THE WINE FIRM 10 WINE-FIRM BEHAVIOR 11 THE WINE CONSUMER AND DEMAND 12 THE WINE CONSUMER, QUALITY, AND PRICE 13 THE GLOBALIZATION OF WINE CONCLUSION NOTES REFERENCES